Has the recession affected how we shop?
Put simply… yes. Penny pinching behaviours during the GFC has lead to changes in ongoing consumer buying behaviour.
Retailers generally classify buyers into one of two categories; either purpose buying or impulse buying. With people spending cautiously in a crisis it is an obvious side effect that the number of impulse buys decrease. You might think that now we are climbing out of the downturn buyers would return to normal - with about 60% of retail spending being impukse buying. However, looking closer at trends we can see some obvious changes.
Buyers now want to be more informed, but research shows that they’re not necessarily looking for it from sales assistants. Today’s shopper wants information to be readily available - borchures or information snippets placed next to the product is prefered… but don’t overload shoppers with too much information. You’ll need to pick which products you want to sell and rotate the information.
For more information on the changing shopping trends check out the full article at: http://www.insideretailing.com.au/Latest/tabid/53/ID/9054/The-end-of-impulse.aspx
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Retailworld Resourcing is a recruitment agency that specialises in the retail sector. We place people in retail jobs in New Zealand and retail jobs in Australia, throughout all areas and levels within the retail industry.
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