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Heart Strings or purse strings? What sells at Christmas

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Interesting view on Christmas advertising - have a look at the different approaches retailers are taking this year.

There are some fantastic examples of the different approaches to Christmas advertising that retailers are taking this year. I especially love the John Lewis one - which is your favourite?

http://www.insideretail.com.au/IR/IRNews/Heartstrings-or-purse-strings-What-sells-at-Christ-3379.aspx

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