
Find out who’s spening up large online
When it comes to shopping online for packaged consumer goods, Baby Boomers are outspending Gen Y!
The latest results have shown some surprising conclusions - including the fact that the 50-64 age group are more open to making online purchases compared to Gen Y who tend to stick to the regular “safer” options.
On another note, US studies have shown that, despite sales being down in general, online shopping has increased! People are moving with the times and purchasing online. If you haven’t tried it already - have a go! And let us know what sites you like (and don’t like!).
More details at http://www.insideretailing.com.au/Latest/tabid/53/ID/9889/Boomers-outspend-Gen-Y-online.aspx