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The recession has introduced a new breed of consumer

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A recent survey has revealed that the economic downturn has made Australian’s more price conscious, with many switching brands and shopping around to save money.

Datamonitor’s Recession & Recovery research has revealed people are switching brands and even stores to save money, with women being the most likely to shop around for the best price.

The research also suggests that the downturn has led to consumers becoming easily distracted by different product offerings, with price being the factor of greatest value in a decision to purchase.

To read more visit http://www.insideretailing.com.au/Latest/tabid/53/ID/6186/Aussies-sacrificing-favourite-brands-to-save-money.aspx 

 

 

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